Welcome to the Brand Center, your one-stop shop for integrating the new Children's Miracle Network brand into everything you do. Rolled out in January 2026, we are excited to share with you the resources you need to prep your 2026 materials accordingly.

Resources

More About Our Brand

Read our mission statement, brand pillars, brand architecture, and our brand personality.

Dive Deep

Logos & Brand Guidelines

Access CMN brand guidelines, logos, color guide, typography, and brand do's and don'ts.

Get the Goods

Fundraising Programs

Access brand guidelines, and logos for Dance Marathon, Extra Life, Play Yellow, CU4Kids, and more.

Access the Assets

Merchandise

Get your new brand apparel and swag!

Shop the Swag

Our Mission: Why We Exist

We bring people together to raise money for children's healthcare in local communities.

FAQs

What is the Brand Center?
The Brand Center is your one-stop shop for all newly branded assets, tools, and guidance. It's designed to help you confidently bring the new brand to life across your materials and channels.
Who has access to the Brand Center?
Access is available to most of the CMN network, including hospital foundations, corporate partners, and national staff. If you believe you should have access but don't, please reach out to your primary CMN contact or submit a request through the Brand Center login page.
What kinds of assets are available in the Brand Center?
The Brand Center includes logos, fonts, color palettes, photography, brand guidelines, social media graphics, and more. Assets are organized by category to help you quickly find what you need.
Will new assets be added over time?
Yes. The Brand Center will continue to grow as new assets are developed. We recommend checking back regularly for updates.
What if I can't find what I need in the Brand Center?
If you're having trouble locating an asset or need something that's not currently available, reach out to your CMN contact, or the Brand team: brand@cmnhospitals.org.
Can I share assets from the Brand Center with external vendors or agencies?
Yes, but please ensure that vendors follow the brand guidelines and only use approved assets for your organization's efforts. If you're unsure, reach out to our Brand team for clarification: brand@cmnhospitals.org.

Still have questions? Reach out to brand@cmnhospitals.org